The Spirit of REI DESIGN JEWELRY

Authenticity is the new luxury

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At REI DESIGN JEWELRY, available from www.reidesign.co, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by our website and how we use it.
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From initial idea to final polish, REI DESIGN JEWELRY specializes in high‑resolution, lightweight pieces crafted in 14k&18k gold and fine silver. We work entirely on a made‑to‑order basis, offering two paths to your perfect piece:1. Bring your own inspiration photo, and we’ll recreate it with precise, faithful detail.2. Share your vision, choose your ideal gemstones, and we’ll design a completely one‑of‑a‑kind masterpiece from scratch.Your imagination defines the design; our craftsmanship brings it to life.

REI DESIGN JEWELRY Ethics

Modern technology meets old-world hands. While we utilize 3D formulation to ensure perfect ergonomics, every stone is set by hand in our atelier.

Our diamonds are conflict-free, and our gold is 100% recycled, certified by the Responsible Jewellery Council.

Luna Reihani Founder, Lead Jewelry Designer & Product Developer

Luna Reihani is an accomplished jewelry designer and product developer with over five years of specialized experience in turning bespoke concepts into wearable art. Holding a solid academic foundation in Architecture, followed by an advanced transition into Product Design, she bridges the gap between structural engineering and fine jewelry artistry. This distinct background enables her to approach jewelry not merely as ornamentation, but as miniature form‑finding structures where ergonomic comfort meets minimalist luxury.As a technical expert, Luna commands industry‑standard CAD software, including Matrix 9, Rhino, and ZBrush, allowing her to sculpt intricate, high‑precision 3D designs. Her workflow seamlessly integrates modern technology with traditional manufacturing; she translates digital assets into high‑resolution physical models via advanced 3D printing, delivering flawless wax prototypes optimized and ready for casting.Driven by a philosophy of lightweight design and slow‑fashion principles, Luna manages the entire lifecycle of creation—from initial spark to final cast. Whether precisely replicating a client's reference photo or bringing a completely customized vision to life from raw gemstones, her work stands as a testament to technical excellence, architectural precision, and deeply personalized craftsmanship.

Milad Reihani Co‑Founder & Master Bench Jeweller

Born into a lineage of master craftsmen in Isfahan—a historic city renowned worldwide for its rich artistic heritage—Milad’s passion for jewelry design is deeply rooted in tradition. Immigrating to the United States at the age of twenty, Milad has spent over two decades perfecting his craft within the American fine jewelry industry, establishing himself as an elite, professional bench jeweler.As a master artisan, Milad specializes in high‑precision casting and intricate gem setting, ensuring that every precious stone is meticulously secured and every metal finish is flawless. His technical mastery transforms raw concepts into structural masterpieces, balancing old‑world heritage with modern precision.Milad’s journey came full circle when he met his wife and creative partner, Luna Reihani. Together, they united their shared passion to form a design house where Luna’s architectural vision and Milad’s masterful, generation‑spanning craftsmanship converge—creating bespoke, lightweight jewelry that carries both deep emotional value and timeless elegance.