A guide to diamond and gemstone shapes; the art of cutting in the service of beauty Every cut has a story. In this article, we explore the elegance and unique characteristics of various gemstone shapes to help you find a piece of jewelry that reflects your personal style. When choosing a piece of jewelry, many focus solely on the 4Cs (Carat, Color, Clarity, and Cut). However, the shape of the gemstone is what defines the "soul" and character of your piece. Your choice of shap

Selecting the right gemstone is the first and most crucial step in the journey of creating a custom piece of jewelry. Unlike off-the-shelf jewelry that comes with limited choices, the custom design process allows the gemstone to be more than just a decoration—it becomes the "beating heart" of your piece. But how do you make the right choice? Here are three key factors I always consider here at the Rei Design studio: 1. Durability and Hardness: Is it for Everyday Wear? Before